I am an experienced commercial advisor with over ten years of leadership experience in FMCG, retail, and pharmacy across the Nordic region and Europe. I help businesses develop and implement effective sales and commercial strategies, strengthen go-to-market processes, and drive profitable growth through insight-driven decision-making.

My background includes leading large commercial organizations, top-level strategic client development, and extensive work with change processes, integrations, and commercial optimization. I combine strategic understanding with operational execution, and I am particularly adept at translating complex challenges into clear priorities, structure, and measurable results.

I offer consulting services in commercial strategy, sales strategy, growth initiatives, category and portfolio development, market analysis, and performance management – with a clear objective: to create lasting commercial value for clients.